FASTRAK rebranding Weekly Sanctioning as Weekend Warrior Racing (WWR)

By
DJ Irvine
on
December 17, 2020

FASTRAK Companies International has announced a rebranding of its Weekly Sanctioning program to Weekend Warrior Racing. The rebrand comes as the organization is working to expand into additional weekly sanctioned classes including 602 Late Models, 602 Open Wheel Modifieds, Street Stocks, and 4 cylinders. Additionally, it will differentiate the FASTRAK Racing Series Late Model Tour from the weekly class that competes at sanctioned tracks.

“We are excited to launch the Weekend Warrior Racing name and starting these additional classes,” said FASTRAK founder Stan Lester, “FASTRAK has become synonymous with 604 Late Models over the past 18 years, and we want to avoid confusion between the FASTRAK tour and the weekly sanctioning, especially with the addition of new classes.”

The rebrand has been looked at over the past few years within the organization and the decision was made to launch Weekend Warrior Racing after conversations with tracks, drivers, sponsors, and marketing companies. FASTRAK began 604 Late Model Racing in the United States in 2004 and has been the major focus of the organization since its inception. FASTRAK Companies International launched the ULTIMATE Super Late Model Series in 2010.

“We have had conversations with a lot of people concerning the rebrand to Weekend Warrior Racing,” continued Lester, “And we have had a lot of time to work on it throughout the 2020 season.”

More information about Weekend Warrior Racing will be announced in the coming weeks, along with rules and information about the additional classes.

Check out the official website for the FASTRAK Racing Series at www.fastrakracing.com and continue to follow our social media networks for the FASTRAK Racing Series. Like and Follow our Fan Page on Facebook plus follow @FASTRAK_Racing on Twitter to get up to the minute news and details as they become available. FASTRAK can be found on Instagram @fastrak_racing.

The 2020 marketing partners for the FASTRAK Racing Series are Chevrolet Performance, Hoosier Racing Tire, AFCO “The official shock of the FASTRAK Racing Series”,  VP Racing Fuel “The official fuel of FASTRAK”, VP Racing Lubricants, DealergroupUSA, Speed51.com “The official video home of FASTRAK”, Dirt Track Bank, KRC Power Steering, TNT Race Cars, Arizona Sport Shirts, Simpson Safety Equipment, Rockauto.com, and Thomas Clarke Performance.